You know those
creative, out-of-the-box ideas that your competitors keep having
that leave you thinking why didn't I think of that? Or what about
those sales-winning marketing campaigns that they seem to pull from
nowhere? Are your competitors born Entrepreneurs with natural business/marketing/sales
savvy? Or are they just lucky? Unlikely. Chances are these Business
Owners have employed and benefited from business coaching to help
them utilize more cost/time effective strategies for old problems.
If you want
to improve your businesses performance and image then you want to
hire a Business Coach. A Business Coach will help you develop an
agenda that focuses on building your businesses strengths and honing
your skills in the areas that need improvement. Business Coaching
is an individualized but collaborative process between the Coach
and the Owner that ensures goals are met within set time frames.
It's designed to help Business Owners solve problems, increase strategic
thinking, improve communication skills, create a business-savvy
positive image and develop on-going goals. Extremely accountable,
Business Coaching is results-oriented and designed either to move
your business forward or deepen your insights depending on predetermined
agendas.
Business Owners
who employ coaches to evaluate their systems often find that working
with a Coach gives them the confidence to explore new territory
and grow their business because they have a sounding board with
whom to share their experiences and get a second or third opinion.
"Unlike a Consultant, a Business Coach does not come in and fix
the problem for you, then leave. A Coach teaches you how to resolve
issues, achieve your goals and gives you the support and accountability
you require to stay focused. Plus they stay with you through the
entire process." says Peter Fields of ACTION International.
"The usefulness
of a Consultant for a small to medium sized business is limited
because Consultants do not empower the Business Owner with the knowledge
they hold," says Fields. Small Businesses are notoriously hands-on,
with the Business Owner often being the sole proprietor, or "The
Boss" of a small, close-knit team. For a Business Owner to employ
a Consultant to fix a problem is to create an area of the business
that the Business Owner does not have control over through lack
of knowledge. In comparison, employing a Coach empowers the Business
Owner by teaching them how to fix the problem for themselves by
implementing a system solution. Over time these system solutions
will allow the Business Owner to relinquish some of their day-to-day
tasks and take a more strategic position in their business.
Working from
the strategic position that "being in Business should give you more
life" ACTION International has spent the past 6 years
developing the perfect coaching system for small to medium sized
businesses. The ACTION system, implemented by around
200 Coaches worldwide focuses on systematizing the business so that
the Owner has more time to work on the business rather
than in it, by implementing cost-effective marketing,
sales and team recruitment programs.
For further
details on ACTION's Business coaching … visit the
ACTION
International Website.
