The one rule
of thumb to use in any business is what you can measure you can
manage and grow. The ultimate test of a superior sales person
is how consistent their results are and taking that one-step further
... how consistent are the results of the team ...
Using a sales script will create this consistency and as a business
owner, that's what you want! In fact, even just by introducing
a sales system like a script to your sales team, which can be
used to measure conversion on a daily basis your sales will automatically
increase ...
So exactly what does a sales script look like, how do write one
and how is it used ... Let's look at this now.
A sales script is a documented, methodical, learnable, effective
system of selling your goods and services. It is a written process
on paper designed to give the sales person control of the call
(while the customer feels in control) and create a desired result-
the sale!! It is written by your number one sales person in answer
to the question - Exactly what do you say to the prospect to get
them to buy our product? You may even choose to reward your top
sales person for doing this by offering them a percentage of sales.
A script can be read learned and must be practiced, used, measured
and improved (if needed) to increase the conversion rate of the
prospects to customers of all the team. Imagine taking the guesswork
out of selling once and for all by using a system which makes
your sales results less people-dependant and more system-dependant.
For more information on writing sales scripts that work contact
the team at
ACTION International NOW on (07)
33682525.
