Action Articles and Reports


          Getting into Business …

          Getting into business for yourself is a pretty big decision to make. Time is one of the many reasons people sell themselves into the idea of being their own boss. Not having to battle the peak hour traffic in the morning would definitely be reason enough! Money is another big motivator for the shift into owning a business - as this will eventually feed the desired lifestyle many business owners seek.

          ADVERTISING …

          Advertising is basically a necessity for any small business today although some still don't or won't use it either because they don't know how to use it or rely on referrals which in itself is a form of indirect advertising.

          MARKETING …

          To market your business effectively is to position your product/service favourably in your consumers mind - to attract attention. Over the years, the market for most products/services has become extremely competitive offering consumers a lot more choice.

          Customer Service …

          How do most people define customer service? In a basic form: Service that is given to customers - or lack of sadly enough! Each persons perception of service, either excellent or poor, really depends on their experience as a customer as well as the level of service they expect to receive as a customer - now and in the future.

          Here's how to reduce your working hours and Increase your income …

          We've all heard time is our greatest asset, and how you invest your time is one of the keys to business success. Understanding this, have you sufficiently assessed how you spend your time and how it could possibly be used more effectively?

          How To Boost Your Conversion Rate …

          Conversion rates are often given little thought by the average business owner, and invariable when I ask someone out of the blue, they take a guess. That's not good enough - you have to start measuring it NOW.

          How To Change Your Mindset And Become A Marketing Genius …

          It's time to unlock the amazingly simple truth about marketing, an area of business that so often eludes comprehension, yet it's by far the most important ingredient of being a success.

          Mind Rich ... The Seeds Of Wealth …

          It has been said that your current reality is your past futures becoming real. Or, put another way, your position today is the result of all the decisions you made in the past.

          How to get you STAFF working like a TEAM! …

          All too often the cry is heard 'you can't get good people' or 'why can't I get my people to do as I tell them'. Well here's a few ideas that may make life a lot easier.

          How to produce Advertising that isn't a waste of money …

          Ask any accountant…advertising is an expense… Right? Wrong or at least it doesn't have to be. Done correctly advertising can make you thousands of dollars in extra revenue, done incorrectly it can cost you more!

          The Business Coach! …

          In today's competitive business world, Business Coaching can mean the difference between success and failure. Working in conjunction with a Business Coach can help you develop the winning strategies to take your business to success and beyond.

          Entrepreneur V's Employee ...

          Ever wondered how to wow your customers or the customers of a friend in business or a business acquaintance? One of the most under utilised, yet, extremely effective methods is the "Host Beneficiary" or host ben for short.

          Host Beneficiaries… (Who wants to be a millionaire) …

          Ever wondered how to wow your customers or the customers of a friend in business or a business acquaintance? One of the most under utilised, yet, extremely effective methods is the "Host Beneficiary" or host ben for short.

          The Forgotten Secret To Incredible Business Success And Growth …

          Dozens of industries across Australia are taking advantage of the oldest marketing strategy in the world, selling skills while many businesses struggle on, oblivious to the benefits.

          "Cash customers and ADS that sell"

          Most people wrongly believe that good ads have to be funny, well written or visually dramatic. The truth is, the very best ads work because of the strategy behind them.

          Sales in focus from the team at ACTION International Business Coaches ...

          Dozens of industries across Australia are taking advantage of the oldest marketing strategy in the world, selling skills while many businesses struggle on, oblivious to the benefits.

          From Brad Sugars New Book "INSTANT CASHFLOW" ...

          Now imagine a business like that for a moment, where you didn't have to work there - would the business WORK? I mean would it function properly? Would all of the systems and the people integrate to get the result you wanted, the result the customer wanted? Of course it wouldn't.

          TEAM BUILDING An ACTION Approach To Team Building ...

          Putting together the "dream team" for your business can be as easy as taking an "action" rather than "information approach". With a plethora of training options open to employers it can often be puzzling when trying to find the strategies that are going to achieve results.

          Want to know how to sell? All you have to do is ask ...

          Have you ever answered a question with a question? Would that make a difference to your conversion rate? The answer to the latter is most definitely yes! Asking questions not only increases your conversion rate, but builds rapport with your customer and ensures that the sale becomes their idea and not yours.

          People plus systems equals great sales ...

          When you ask many of the greatest salespeople in history what their secret is many would answer - personality. But when asked how to quantify and teach personality to others these super salespeople are often stumped.

          How To Sell Price Focused Shoppers ...

          The most common complaint we get today as business coaches to small to medium business owners is that we can't compete with the big guys on price. The perception in the market place is that people are shopping on price alone.

          Welcome to SOHO ...

          Gone are the days when home based business was limited to tupperware parties and the sole operating seamstress. With the advent of new technology, the thirst for a lifestyle greater than 9-5 and the changing dynamics of the modern day family more and more people are turning towards professional home based businesses.

          Want marketing that works? there is only one road ...

          It's called testing and measuring. Most people hate it. That's because it means 'there is a chance, however remote, that every marketing strategy you try will not work the first time'.

          Here's the Profit In Your Business ...

          When it comes to profit a large percentage of businesses have a problem with expenses not income. Hundreds of business owners the coaches meet in their normal week are wasting thousands of dollars on many different unnecessary expenses.

          Use a sales script & watch your business fly ...

          The one rule of thumb to use in any business is what you can measure you can manage and grow. The ultimate test of a superior sales person is how consistent their results are and taking that one-step further ... how consistent are the results of the team.

          5 Reasons Why You Need a Mentor ...

          All businesses reach their plateau before they reach their full potential. What's needed when this happens is a catalyst for further growth ... a business mentor.

          Bill the Mechanic ...

          It hadn't taken long for Bill to open up. Sure at the start of the conversation he had sounded positive about the way his business was performing. 'Yeah it's going pretty good, can't complain, could always do with a bit more', the sort of comments I'd heard many times before. Comments that really mean, business could be doing a WHOLE lot better ...

          The Changing Face Of Consumer Values ...

          Have you ever argued with your parents about how different your beliefs in today's society are as opposed to when they were your age?.

          Advertising ...

          Paying for ads that don't pull is like pouring money down the drain.

          Why you should never view advertising as an expense ...

          Advertising is really an investment, one that can give you unequalled returns.

          Does your business have too many customers ...

          How getting too many new customers can send your business broke.