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Australia
now has an electronic gateway from our farms direct to Asia. Called
FoodConnect Australia, the Internet-based trading service is being
trialled as a service for food exporters that will open doors to new
markets and facilitate fast business communications and secure electronic
trading transactions.
Developed
by the food industry, the Supermarket to Asia Council and Telstra,
FoodConnect Australia allows international food buyers to source,
order and transport Australian food from anywhere in the country to
anywhere in the world in the most time efficient and cost effective
way.
Located
at www.foodconnect.com.au, the web site features
a comprehensive product catalogue, listing over 400 Australian food
companies and the food they sell, a pilot supply chain experiment
with a group of leading businesses and their international partners,
and a general information hub. Companies participating in the trial
include:
- *
Tassal
Limited (salmon exporters)
- *Unilever
Australia (processed food)
- *Rashad
Aziz Investments (meat exporter)
- *Bonlac
Foods (dairy producer)
"For
the first time, a buyer in a supermarket chain in Asia can look at
a website and source a food product from an Australian producer,"
says Lindsay Yelland, Telstra Group managing director, products and
marketing.
"The
product can be ordered and export documentation arranged across the
internet. Eventually, the service will allow shipment to be arranged
online."
The
aim is the make the service an efficient trading and communication
hub for the whole agri-food industry, using links to as many services
related to international trade as possible. These include road and
rail transport, shipping companies, financial institutions, insurance
and secure payments.
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