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Rising From
Retrenchment ...

 

By Ann-Maree Moodie

You've been retrenched. You're no spring chicken. You're a bit dazed. What next? Most people like you don't go back to corporate life, they start their own small business. How? There's a lot of help out there.

Engineer, Mark Ganley, was retrenched at the age of 41, from his job as a general manager for a multinational air-conditioning company. He had no idea what he would do next.

"It was like a marriage going bad," Ganley says. "Being retrenched is never such a total shock as people profess because the signs are always there. As a general manager I knew there was the possibility that my position would be made redundant. But no matter how mentally prepared you try to be, it can be quite disturbing and you find yourself asking, 'what do you mean you no longer need my services?'." As a senior employee, Ganley was offered outplacement services. This gave him access to expert advice to help him explore options for his future, including starting a small business.

"I had been working 50-60 hours a week and I could have taken a holiday - after all, it was probably the last chance I'd get to have an extended break," he says. "But instead I viewed outplacement as a job. I had an office to go to, something to do, and people to talk to. It was much better than trying to find another position from my dining room table."

Ganley was offered several new jobs, two of which were more highly remunerated that his previous position. But something wasn't right. "The jobs were almost exactly the same as what I had just left, although they were better compensated," he says. "I just couldn't get excited about it." The idea of starting his own business became increasingly attractive. "I thought that if I was going to do something like this, now was the time when I was in my early 40s, rather than wait another 10 years."

Two years on, Ganley is co-partner in a thriving manufacturing business that supplies components for manufacturers of new cars, mobile telephones and appliances. Cubic Pacific employs 20 staff and is enjoying a positive cashflow.

So, life after retrenchment for Mark Ganley is rosy, but is small business necessarily the best option for people who find their job has been made redundant?

The SME Way
Regular surveys of its clients by outplacement firm, Right Management Consultants (RMC), show that 15-20% of retrenched workers who go through outplacement services decide against returning to corporate life and instead pursue a career in small business. The surveys consistently find that the older you are, the more likely it is that you will start or buy a business following retrenchment. The biggest group who decide on this route are 55 and over, the second largest group is 45-55 years.

"The first thing our clients do is career evaluation in order to work out what they would like to do with their career over the next three to five years and that usually encompasses two jobs," says Nick Plummer of RMC. "In order to do that, you look at the candidate's background and determine their key competencies and work values. We also do some psychological profiling to find out the psychological needs of the client and of the people around them. And we look at how they fit work into the rest of their life.

"At the end of that exercise, the candidate should be fairly clear of their target. If it's back to corporate life, it's usually a two-job process - the job they'd like to have three to five years down the track and, therefore, the job they need to get now in order to get there."

Plummer says the fact that many start their own business rather than returning to corporate life is not a case of not being able to get another job. "They are usually pretty clear that this is what they want to do, sometimes because they've wanted to do it for a long time, or the driver is that they've had it up to the back teeth with corporate life and they just don't want to be part of a political situation anymore. But if that's the only driver it's not usually a good thing."

New Fields
The most popular small business option for retrenched workers is contracting or starting a consulting business. The most recent survey by RMC of its outplacement clients found that of 218 people - 188 men, 30 women - who chose to start their own business, 24% started a consulting business, 24% went into contracting, 37% started up a new business, 5% purchased an existing business, 4% purchased a franchise and 6% did portfolio work. "Purchasing an existing business is one of the safest options but a lot of people don't want to do that because of the capital investment involved," says Plummer. "But this shouldn't necessarily be the reason why you'd close off this option. There are quite a lot of good buys on the market because there are a lot of people reaching retirement age who want to sell a small business. But when you've lost a job and you've got some retrenchment money in the bank, you're loathe to spend it."

Consulting - starting a business that relates to the skill-base of the individual - and contracting - using one of the contracting firms or contracting yourself out to organisations - is clearly the thing people enjoy doing most. But, be warned. If you're contracting you must not have more than 80% of your income coming from one client. Otherwise, you'll attract the attention of the Australian Taxation Office.

"The portfolio option is for people who have reached that stage in their career, usually when they're in their late 40s or 50s and 60s, where they don't want to do just one activity any more," says Plummer. "So they set up a portfolio of activities, one of which is commonly their own business."

In order to ensure that a client understands what they're getting in for, they can attend a two-day seminar on small business practice, where they are asked questions such as:

  • what is your business?
  • what does your business do?
  • what is your product/service?
  • who are your customers?
  • what are the best and worst case scenarios for this business?
  • do you have enough cashflow to support the business in its start-up phase?
  • do you have a business plan?
  • do you have a marketing plan?
  • who are your advisers?

"People who've been retrenched and start their own business are successful usually because they love what they're doing," says Plummer. "They have a high level of interest in it and, therefore, it isn't work, it's fun. Secondly, it's that they have a real plan and execute against the plan, and have good advisors around them, especially a good accountant."

Plummer says the typical profile of a small business operator is someone who:

n is able to work alone - many small business operators start off as sole traders, only employing staff as the business grows

  • is self-reliant
  • has a high attention to detail
  • is financially literate, especially about cashflow
  • can sell themselves
  • is persuasive
  • has a strong desire to be successful
  • is good at establishing strong networks of people

Make A Plan
One way to ensure success is to plan ahead. Ted Gannan engineered his departure from a senior management career in book publishing to start a software company called Panviva. "I'd been travelling extensively with my work and it was starting to have an effect on my family life," says Gannan. "I was made an offer by my company and I left." With the payout, Gannan sought the expertise of a financial planner and then used some of the money as seed funding for his new business. The company has since received venture capital funding and has a staff of 23, including three partners.

Professor Kevin Hindle, of the Australian Graduate School of Entrepreneurship at Melbourne's Swinburne University of Technology, says one of the ways a retrenched corporate worker can be more certain of success in small business is not to think of it as an easy option. This is especially pertinent for those who are 'entrepreneurs by necessity'. These are people whom Hindle defines as unwillingly unemployed because they have been retrenched earlier than they expected or were prepared for, and who buy themselves a job because of a real or perceived view that they are too old to re-enter the workforce.

"One of the things you have to guard against is a cavalier attitude to small business," says Professor Hindle. "Coming from a large corporation you may underestimate the value of the support from colleagues and the infrastructure you have in a large corporation. You have to be a good generalist in a small business environment as you were a specialist in a large organisation."

Mark Ganley concurs: "I experienced a mixture of feelings in my transition to self-employment. On one hand there was the initial anxiety about the heightened personal financial risks because I had a risk on the future income side as well as significant equity risk in the new business. On the other hand, this was all offset by the freedoms and achievements of running your own race."

But these feelings don't last once your business is up and running. "You just get on with it knowing that you will see the results of your efforts directly," says Ganley. "You stop worrying about what may or may not happen and you just focus on work. I now think that the element of uncertainty is not a bad thing - it becomes part of the attraction of self-employment, although I don't think I would have said that two years ago."

www.centrelink.gov.au
www.gemaustralia.com.au

Five Steps to a New (Business) Start

1. If possible, plan your departure from corporate life to ease the transition into self-employment.

2. Evaluate your financial position. Your redundancy payment will typically comprise of these parts: an employer payment on account of termination of employment due to redundancy; an unused leave including annual leave plus loading if applicable; any unused long service leave; superannuation benefits; other entitlements including employee share plans. (For more information pick up the Facing Redundancy brochure at any ANZ branch).

3. Find advisors - accountant, lawyer, IT specialist, business coach.

4. Do a small business course.

5.Write a business plan and a marketing plan in conjunction with your accountant and business coach.

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