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The X-Factor in Debt Collection ... Accessing finance can be a real problem for many small businesses, especially if they are growing fast. One option many businesses don't consider is factoring, or cashflow lending as it is sometimes called. How do you launch a brand or product? PENNY YOUNG looks at the variety of ways in which you can create a launch to suit your product and to maximise marketing. Successfully building your product or packaging your services are essential ingredients for business success. Choosing the perfect location for your business is not easy. STUART FINLAYSON offers insights into finding the right site. Choosing a location is more a science than a lottery. It's one of the most important decisions you will make when setting up a retail business. There are two sides to every story, and we take a look at how training works in 'real life' and in a variety of industries, from the perspective of employee and employer. Research shows that the climate for training in the workplace is changing, in style and in numbers. Stories From The Shop-Floor ... There are two sides to every story, and we take a look at how training works in 'real life' and in a variety of industries, from the perspective of employee and employer. Research shows that the climate for training in the workplace is changing, in style and in numbers. Ann-Maree Moodie talks to 29-year-old Anita Paulsen, co-principal of Tasmanian seafood processor Salty Seas, whose apprenticeship gave her the opportunity to run her own business. You've been
retrenched. You're no spring chicken. You're a bit dazed. What
next? Most people like you don't go back to corporate life, they
start their own small business. How? There's a lot of help out
there. There can be no doubt that the right advisor or director can make a real difference in your business. How do you decide whether to establish a board of directors, board of advisors or both? Taking Care of Staff Takes Care of Business ... In just seven years, Cheryl Durey has turned her business into a multi-million-dollar operation by building on a foundation of creating an ideal workplace. Take a Direct Route To Marketing ... With all the hype about internet business marketing, does old snail mail still play a valuable role? In his business building strategic marketing series, GRANT BELCHER looks at the benefits of Direct Marketing. SARAH CUMBERLAND spoke to Mary Rossi, pioneering founder of a successful niche travel business, and her daughter, Claudia Rossi Hudson, its current managing director. Survive The Slowdown By Benchmarking ... With talk of Australia teetering on recession, there is no doubt that businesses need to work smarter if they are going to keep their head above water. SARAH CUMBERLAND reveals how benchmarking is becoming an important part of managing a small business in today's economy. Maggie Webber and Small Business ... Maggie Webber had a seemingly ideal life. As wife of professional golfer Brett Ogle, Webber jetted between five homes around the world and lived a life of luxury. But the material things weren't enough. Retail Customers For Life (At Least) ... Retailing is not about making a sale, it is about keeping customers for life. In reality, that's about seven years but, in that time, one person can do a lot of shopping! ... Seven Steps To Customer Heaven ... The word 'service' means at least seven things to businesses who want to keep their customers happy. But that's just the beginning, the bottom line to building loyalty. Recruiting The Right Sales Team ...
While you want staff who
can do the job you're offering and who are interested in it, the
crucial factor in choosing the right team is personality. You can
teach them the job, but you can't teach them how to be the right
person!.
Mapping
the Way to Negotiation ...
Successful negotiation in business takes skill but it is also
about tactics. SARAH CUMBERLAND tracks a communications consultant
through this minefield and maps a course to a win-win situation.
Ambush Your Way To The Big Time ...
Fancy half a million dollars
worth of free advertising? Try ambush marketing. Get it right and
it will catapult your company name into a mass audience arena beyond
the wildest dreams of your actual promotions budget.
Westfield
Make A Positive First Impression ...
Retailing is dynamic, demanding and a constant challenge. To thrive
in this industry, your business needs to be tuned in to your customer
needs and expectations. Nobody can have too much knowledge on the
subject.
Currency
Issues In Trading Around The World ...
Australian importers and exporters face so many uncertainties
in international trade. On top of the issues you face within the
domestic market, there are so many other factors to consider
Australia has one of the
most complicated pay structures in the world and with the Year 2000
threat looming, it's not likely to get easier. Even if your business
is small, life might be easier if you implement specific software
that can handle your payroll or consider outsourcing it.
Australia now has an electronic gateway from our farms direct to Asia. Called FoodConnect Australia, the Internet-based trading service is being trialled as a service for food exporters that will open doors to new markets and facilitate fast business communications and secure electronic trading transactions.
Australia has a unique opportunity to quickly develop into the world's leading global small business nation, according to Dr Ian Lin, managing director of the Quo Vadis Consulting Group* and a business and social strategist and futurist. Communications in a Bottle ...
"Real life" productions are experiencing a surge in popularity. You only have to look at the success of talk back radio and programs such as RPA, Sylvania Waters and radio station's 2MMM's 'House of Horrors' to appreciate that people prefer the credibility of real life education, entertainment and information to carefully scripted performances by actors.
Good retailing is based on good layout and planning of your store. Sarah Cumberland looks at what it takes to set up shop to fully maximise your business trade. Nothing Ventured, Nothing Changed ...
Lack of cashflow is the big threat to small business and two women have found a way to ease that strain for the right customers. They're in the business of providing venture capital for 'small fry' and in the current economic climate, there is no shortage of opportunities!. Cultivating Customer Loyalty ...
There is an art to keeping
customers and it is a mix of well tested strategies and new methods
which have been inspired and developed through technology. It costs
seven times as much to find a new customer as to retain one, and
so you need to explore all possible methods if you want to maximise
your customer base.
Techno Power Boosts DIY Marketing ...
Promotion and marketing are
vital to the success of almost every small business. With the help
of new technology, you can now create a professional image for your
products and reduce costs while you're doing it! .
Within the next 10 years, 25% of the workforce is likely to be based at home. There are many benefits in having a home office but the lifestyle doesn't suit everyone. Strategic Alliances Winning with well placed friends ...
Building a strong relationship
with another business is often the best way to grow and develop
your own small business.
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Dynamic Small Business Articles and Reports 