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Can you really afford
not to be invested
in overseas equity markets ? ...

by: Michael Strachan

Introduction
It is well known that investing in overseas equities provides a number of benefits for investors. The most often cited of these is that it allows investors access to stocks and / or industries that are either not present in Australia or listed on the domestic equity market; thereby, providing investors with true diversification.

This is particularly important as the Australian equity market accounts for less than 1.5% of world equity markets in aggregate. However, there are other - less well known - but equally important reasons for investors to consider having exposure to overseas equities; this article explores some of these.

Globalisation - An Unstoppable Trend.
The integration of the world through factors such as information technology has resulted in companies becoming global rather than domestic in focus - the marketplace in which they compete is the world, not their own backyard. To survive in a moderate growth low inflation environment with minimal pricing power, a company must have economies of scale in order to reduce unit costs and grow profitability. Consequently, companies have to get bigger to survive through initiatives such as corporate mergers / acquisitions and seeking new markets.

Indeed, this is an ongoing phenomenom as witnessed by the number of mergers / acquisition in the US and Europe (e.g. Ford & Volvo, ATT & Media One, Olivettii & Telecom Italia, Banque National de Paris & Paribas & Societe Generale). In effect, the big multinational companies will continue to get bigger while smaller domestically focused companies will struggle to compete.

Similarly, the overseas expansionary moves by larger Australian companies such as, Brambles, News Corporation and James Hardie in recent years is recognition that the size of the Australian marketplace with only 19 million consumers limits profit growth. At a political level, the forces of globalisation are well illustrated by the formation of EMU and the introduction of the Euro with 11 countries integrating their respective economies.

Ageing of the Population - A Boom for World Equity Markets !
The demographic profiles in all developed countries no longer display the pyramidal structure of a growing population, where the numbers of people decline with age. In fact, the profiles are becoming more "diamond shaped" with a narrower base and a "bulge" in the middle due to the "baby boomers".

Indeed, in Japan there are now more people aged over 65 years that there are under 15 years of age (16.5% to 14.9%). Similarly, in Europe it is predicted that by 2025 the ratio of employed persons to pensioners will drop from the current 6:1 to only 3:1! In many countries, old age pensions are presently funded from recurrent tax revenue; it is therefore apparent that with the forecast reducing taxpayer base there must be moves by governments to self funded retirement schemes, such as Australia's Superannuation Guarantee Charge and USA's 401K plans.

The investment implication from these two factors, an ageing population and a need for self funded retirement is that there must be both an increase in savings and an increased exposure to growth assets - a double positive for world equity markets! For instance, the current capital growth : income asset allocation in European pension funds is 20-30% equities : 70-80% fixed interest - the opposite of that in Australia ! Clearly, this asset allocation mix must reverse within the medium term if the objective of self funded pensions is to be met, with European equity markets receiving a very large "free kick" as a result.

Global Brands - Product Market Dominance
As a result of globalisation, competition will not only continue to increase but be fierce, with only the world's best managed and positioned companies likely to survive. The emergence of global brands in each industry sector and market dominance by a few companies will only continue to gather pace; for instance: Coca Cola (beverages), Microsoft (software), Disney (entertainment), Nike (sports equipment), Sony (consumer electronics), Levi Strauss (clothing), Hewlett Packard (computers), and Citigroup (financial services) to name just a few.

As these companies are listed on various exchanges around the world, the only means available for an Australian domiciled investor to access these companies and their superior earnings growth outlook is by investing in overseas equities either directly or through a managed fund. For an Australian investor this is particularly prescient as many of our "icon brands" have been bought by foreign multinationals who are not listed on the Australian equity market.

For example, Arnotts biscuits (owned by the US based Campbell Soup Corporation); Four and Twenty meat pies, Birdseye fish fingers and Edgell frozen foods (owned by Simplot Inc of the US), Vegemite (owned by Kraft Foods of the US) and Tooheys Draught / Four XXX Bitter / Swan Lager (owned by Lion Nathan Ltd of New Zealand). In comparison, an overview of the Australian equity market highlights a distinct lack of listed companies with truly global brands (the possible exception being News Corporation through its Twentieth Century Fox film and television subsidiary) A possible reason for this lack of Australian based "global companies" is the local regulatory environment which inhibits the creation of large, globally competitive companies.

Hence, only investing in Australian equities carries a significant risk - missing the few companies that will globally dominate their respective industry sectors !

Asset / Liability Matching - Exploding the Myth that all your Liabilities are Australian Dollar denominated

Any astute investor will always try to match their assets against their liabilities either implicitly or explicitly. Overseas equity investment is an important part of this process as each Australian consumer whether knowingly or not has an overseas component in their liability structure through either the purchase of foreign sourced goods and services, or those provided locally by a foreign domiciled company.

In essence, there are two forms of asset / liability matching for an Australian consumer / investor:

  • Currency Exposure - If asked in what currency their assets and liabilities are denominated most Australian investors would reply "Australian dollars". However, this is only because these have been translated back into Australian dollars from the underlying local currency. This does not negate the currency risk that an investor faces as he / she is still exposed to fluctuations in the Australian Dollar / Local Currency exchange rate. On the liability side, the main currency exposure for an investor is through their consumption behaviour. Examples of typical imported consumer goods and the implicit currency exposures include:
    • A car - if it is a: BMW (Euro), Toyota Corolla (Yen); Ford Explorer (US$)
    • A television - if it's a Sony (Yen); Phillips (Euro)
    • A computer - if it's a Compaq (US$); Toshiba Laptop (Yen)
    • A camcorder - if it's a Panasonic (Yen); Samsung (Korean Won)
    • A stereo system - if it's a Bang & Olufsen (Swedish Kroner)
    • Cosmetics - Lancome (Euro)
    • Liquor - If it's a Glenfiddich Scotch (British Pounds); Jack Daniel's Bourbon (US$), Hennessy Cognac (Euro); Saki (Yen)
Clearly, we all have some currency exposure in our expenditure - if we replace the Michelin tyres on our car we are implicitly exposed to the exchange rate as they are not manufactured in Australia. The reason for saving money and accumulating assets is of course to meet future expenses. As a significant percentage of money we spend is on goods made outside Australia, an investor needs to hold overseas assets such as international equities to help match these liabilities. Owning say an investment flat or local shares will not necessarily do this.

  • Hedging consumption - Many of the items an Australian investor purchases irrespective of where they are sourced domestically or from overseas are produced by foreign companies. As a shareholder in these companies, an investor is able to hedge their consumption to the extent of participating in the dividends and capital growth. For instance, the Holden Commodore and Ford Falcon are both manufactured in Australia by subsidiaries of American companies with the Australian derived profits being repatriated to the parents and ultimately their shareholders.
  • Similar examples include: Nestle chocolates (parent is Swiss based); Colgate toothpaste (parent is USA based Proctor & Gamble); Shell petrol (parent is Dutch based), and Benson & Hedges cigarettes (the parent WD & HO Wills is UK based).

Conclusion - The Obvious !

In a continuously evolving global economy dominated by large multinational companies with global brands, a personal consumption pattern that is implicitly ever increasingly exposed to foreign exchange fluctuations can you, as a consumer let alone an investor, really afford not to be invested in overseas equities ?

 

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