AVAILABLE FOR CONSULTING:

James Ward
James Ward Marketing Services
Phone: (07) 55712778
7 North Streets,
SOUTHPORT. 4215

James Ward is one of Australia's leading marketing and direct response advertising authorities, with a wide-ranging group of advertising, marketing and promotional skills

Skills:

  • Highly developed business to business marketing abilities
  • Highly developed skills in web marketing - full understanding of the components and use of automated web sites
  • Extensive direct marketing experience with highly developed skills in all areas of direct response marketing
  • Extensive experience in multi-step leads generation by way of e-mail and fax blasts.
  • Experienced in the development of information products -- interactive CD products and digital marketing materials
  • Extremely capable business communications expertise
  • High level of computer literacy on Macs and PCs
  • Exceptional copywriting skills with a wide range of abilities and experience writing for print, radio, TV and the web (Vector Search Engine software-friendly copy)
  • Full production supervision capabilities for print and web site construction
  • High level of verbal interpersonal skills
  • Skilled facilitator of training and group work - Presenter of the spirituality-in-the-workplace training program, The Wisdom of The Elders.

Qualifications:

Holds undergraduate and post graduate degrees in education. Holds an undergraduate degree in Theology. Almost completed - a B. Soc. Science In Counselling, (which has included five marketing units).

Experience:

  • Twenty three years in business-to-business marketing
  • Responsible for more than 5 million dollars of B2B response marketing (direct mail, space ads, web sites) Recently has been been overseeing the establishment of seven business products websites for BPA Pty Ltd. Is a Director of the company being set up to hold www.realestateguide.com.au

Also own a number of domains including:
www.businesstraining.com.au
www.drgoodbiz.com
www.clickbiztraining.com
www.ezibizskills.com and www.ezibiztraining.com

  • Currently consulting with www.afsd.com.au (Australia's largest online financial services directory) to establish product marketing to their 40,000 "unique visitors" per month
  • Experience with email marketing systems and the creation of e-zines
  • Experience with the creation of value added web sites. www.mysitesuccess.com www.businesspublications.com.au
  • Responsible for numerous mail outs to business and consumers (up to 1.2 million pieces at a time)
  • Has had extensive experience generating leads using B2B fax blasting
  • Has had experience training and overseeing telemarketers
  • Has had extensive experience writing and producing business and marketing newsletters, including The Small Business Letter, The Investment Adviser, The Better Response Letter, Offshore Living & Money, Profitable e-Commerce & Web Marketing, Offshore Living & Money, Personnel Contact Newsletter
  • Extensive experience producing business training manuals including How To Write Better Copy," The Direct Mail Doctor, "1001 Guaranteed Killer Marketing Strategies," "Unleashing The Beast - How To Successfully Market Your Business On The Internet"
  • Experience overseeing the production of B2B web sites and interactive CDs
  • Experience training copywriters and other marketing staff for organizations such as The Australian Law Book Company and regional Australia Post
  • Owner/Director of Australian Newsletter Publishers Pty Ltd in the 1980's. This company published The Small Business Letter, The Investment Adviser, Health newsletter and marketed extensively to the subscriber databases of these publications
  • Played a major role in the above creating, or selecting and negotiating the terms for selling the products we offered to the company's database of subscribers.
  • Long-term consultancies with organizations such as Huntley Publishing Pty Ltd (doubling front-end sales in 18 months), Peter Sun Marketing, Business Publications Australia Pty Ltd, (generating 240 -450 new leads per week), Chartac etc.
  • Experience as a TV producer and radio announcer
  • Lecturer in Communications (2 years) at what is now Southern Cross University
  • Has held directorships in both private and public companies (included one listed company)
  • Written a web-training manual called Unleashing The Beast - How To Successfully Market Your Business On The Web. (This is currently being made into an interactive CD).
  • Produced the interactive marketing CD, The Marketing Quick Fix.