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Hot Management Tips ...
What To Do After Cutting Costs ...
If you've done some savage cost-cutting to survive a recession, what should you do next? You should continue cutting costs. Those businesses, which are the most efficient, are the most likely to survive - and the most likely to have fewer problems with the expansion that comes at the end of a recession.
But think carefully… very carefully about cutting marketing and advertising. Long-term surveys show that companies who continue to market during a recession also emerge the strongest when it is over.
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