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Advertise My Way - And I'll Guarantee Your Success ...
How To Run Better Television Advertising ...
If you’re a retailer, don’t automatically assume that television is the best medium to use. Surveys show that TV irritates 49% of the viewers. Only 12% will be receptive to your advertising. A television survey also revealed that the following categories affected their audience in this way:
15% disliked ads for cleaning products. They didn’t rate among the ads people liked. 12% disliked pet food ads. But 11% liked them 11% disliked ads for soft drinks and flavoured milks. But more people liked them than any other kind of ad. They had a 30% positive response. 10% disliked food and drink ads. But 7% like them best. Ads for entertainment, sport, media and travel were the second-most-popular category, with a positive response of 15% against 8%. The response to ads for alcohol drew very few negative responses, and 11% liked them best of all.
Television advertising polarises the audience. If they dislike your product, or product-category, they probably will use their remote control to make their vote about your product!
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