Australian Financial Services Directory

Immediate Management and Marketing Help ...   'Resource Centre - Home Page' How To Use "Killer" Strategies On Your Web Site ... Hot Management Tips ... Guaranteed Better Productivity Secrets ... Better Personnel Contacts ... How To Cut Your Costs Without Cutting Your Throat ... How To Benefit from "Spirituality In Your Workplace ... How To Provide Unforgettable Customer Service ... Negotiate Your Way To Wealth And Personal Success ... Advertise My Way - And I'll Guarantee Your Success ... Inside Secrets Of Better Promotion ... Marketing Tips You Can Use Right Now ... Personal Growth And Motivation ... Keeping Yourself Fit And Healthy ... Effective Selling ... Subscribe to the AFSD ... FREE "BETTER BUSINESS AND MARKETING" EZINES ... Register here to subscribe:  Your First Name    Your Phone Number    Your Email     Smart Business Tips   Weekly   Smart Marketing Tips   Weekly Receive the FREE business growth ezines you want to receive each week. Send this page to a friend ...  Friend's Email    Your Name    Your Email           Advertise My Way - And I'll Guarantee Your Success ... Advertising: Recruiting And Retention ... For the entrepreneur, many advertising strategies are available says US marketing consultant, Anne McKay When working in concert, these strategies can form a powerful marketing plan. You should revive says Anne, one of the more overlooked forms--and incidentally one that fits easily into the budgets of start-ups and established businesses--that of "Recruiting and Retention." Very briefly, this works off the word-of-mouth premise: If you can retain your existing clientele and satisfy them to the degree that they recommend you to friends and family, you've just given yourself a huge advantage. The first step is to establish a relationship with your clients. This isn't to say you have to become best friends with them. But you do need establish a relationship and build client/customer loyalty. Now, this is naturally easier to do if you offer a service. But Amazon.com, CDNow.com and MotherNature.com are some select retailers who have put this into practice. How? Through offering a comprehensive store complete with customer feedback on products, reasonable prices, timely deliveries, and complimentary gifts with purchases. Establishing a relationship with your customers and maintaining good customer support will derail your competition's attempts to poach your client/customer pool. Why is that? Because your customers "like" you better. They trust you. You haven't steered them wrong yet. You've been there when they needed you. Starting to get warm fuzzies yet? Good . . . you want your customers to have those fuzzies about your company too. Once your customers start referring business to you (and they will if they are happy), make sure to thank them for their efforts and loyalty. You don't have to offer them $50.00 per referral (although I'm sure they'd love it if you did)! Just a simple thank-you or token of appreciation is often enough. It's been my experience that if you make someone happy, they're dying to tell their friends what a good deal they got. On the other hand, if they feel they were treated badly, they'll rake you and your business over the coals. In short, carefully review your marketing plan. A Recruiting and Retention plan is by no means the ticket-to-success on its own, but rather one of many strategies that successful enterprises use. Whether your customer is happy or angry, both will be vocal advocates. Make sure they're on your side.