Australian Financial Services Directory

Immediate Management and Marketing Help ...   'Resource Centre - Home Page' How To Use "Killer" Strategies On Your Web Site ... Hot Management Tips ... Guaranteed Better Productivity Secrets ... Better Personnel Contacts ... How To Cut Your Costs Without Cutting Your Throat ... How To Benefit from "Spirituality In Your Workplace ... How To Provide Unforgettable Customer Service ... Negotiate Your Way To Wealth And Personal Success ... Advertise My Way - And I'll Guarantee Your Success ... Inside Secrets Of Better Promotion ... Marketing Tips You Can Use Right Now ... Personal Growth And Motivation ... Keeping Yourself Fit And Healthy ... Effective Selling ... Subscribe to the AFSD ... FREE "BETTER BUSINESS AND MARKETING" EZINES ... Register here to subscribe:  Your First Name    Your Phone Number    Your Email     Smart Business Tips   Weekly   Smart Marketing Tips   Weekly Receive the FREE business growth ezines you want to receive each week. Send this page to a friend ...  Friend's Email    Your Name    Your Email           Hot Management Tips ... More Competitors ... Most businesses have too narrow a view on who their competitors are. Competitors are not just those who sell similar goods - they are anyone who competes for the same customer money. In other words, the competitors of a travel agency are not just other travel agencies, they include a company selling sailing craft, a caravan seller, or anyone selling goods to fill in those customers’ leisure hours. The big advantage of defining your competition fairly widely is that it prevents you from becoming lazy by thinking you have no competition. If you recognise who these extra competitors are, you can then position yourself in the market to win sales away from them - or at least to prevent them winning sales away from you.