Australian Financial Services Directory

Immediate Management and Marketing Help ...   'Resource Centre - Home Page' How To Use "Killer" Strategies On Your Web Site ... Hot Management Tips ... Guaranteed Better Productivity Secrets ... Better Personnel Contacts ... How To Cut Your Costs Without Cutting Your Throat ... How To Benefit from "Spirituality In Your Workplace ... How To Provide Unforgettable Customer Service ... Negotiate Your Way To Wealth And Personal Success ... Advertise My Way - And I'll Guarantee Your Success ... Inside Secrets Of Better Promotion ... Marketing Tips You Can Use Right Now ... Personal Growth And Motivation ... Keeping Yourself Fit And Healthy ... Effective Selling ... Subscribe to the AFSD ... FREE "BETTER BUSINESS AND MARKETING" EZINES ... Register here to subscribe:  Your First Name    Your Phone Number    Your Email     Smart Business Tips   Weekly   Smart Marketing Tips   Weekly Receive the FREE business growth ezines you want to receive each week. Send this page to a friend ...  Friend's Email    Your Name    Your Email           Hot Management Tips ... “Misfit” Lines ... Avoid handling new products or services which are not compatible with your present lines. Such “misfit” products usually don’t work because: customers don’t expect to buy them from you, so they don’t think of you when they need them, your expertise probably is not as well matched to that new line as to your existing lines, your staff will not give it sufficient attention, or worse still, they will give it too much attention. So the less-glamorous line will suffer, and your existing pattern of capital expenditure is probably not well matched to the “misfit” line. If you want to take on a non-compatible line, and you have the money, it is usually best to form a separate division, or even a separate business.