Australian Financial Services Directory  








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Marketing Tips You Can Use Right Now ...

How To Use Trade Shows To Better Advantage ...

Use trade shows to shore up the weak points in your marketing strategy. Most industrial companies spend a great deal on their sales force, little on advertising. They're good at keeping old customers, not so good at getting new ones. They should look for the trade shows that will generate the most leads and prospects. By contrast, firms with top-heavy advertising budgets should seek out events geared to closing sales, servicing accounts and the like.

HINT: Try and get set up so you can have your web site up and on display at your booth.