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Marketing Tips You Can Use Right Now ...
One Minute Direct Selling ...
You have one minute of selling time in direct mail. The person who gets your letter will take 15 seconds to open it and find a logical starting point, 15 seconds to see what it's all about, another 15 seconds to find a user benefit that matches their needs, and then 15 seconds more to find out the information that they want.
The old AIDA formula is paramount in direct selling - attention, interest, desire and action.
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