Australian Financial Services Directory  








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Marketing Tips You Can Use Right Now ...

Making More Sales At Full Price ...

If you run regular discount promotions, vary them. Customers begin to know when in the year these discounts are likely to be offered. So they deliberately delay their purchase knowing the discounts will be coming and you are the loser.

Instead: As well as varying the timing of your discount promotions, vary the amount of the discount. Vary both these factors helps create a confusion, which will make more people buy at the full price.

And: Make sure you know exactly what percentage of your real profit is eaten away by any discount you or your staff offers.