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Marketing Tips You Can Use Right Now ...
New Products Trap ...
If a new product doesn't work out, kill the project and cut your losses. Don't start looking for some way to make it work. Beware of headquarters hypnosis: The belief that if the company created it, the world must want it.
A way to avoid this is to involve your customers and all stakeholders in the development of new products. Give them what they want and will buy. Boeing is doing it by way of the web. Maybe you can use the Internet for customer feedback by way of surveys etc.
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