1. Reduce your customers risk. Give them 100% satisfaction guaranteed, because do you really deserve to keep their money if your product or services hasn't delivered what you promised?
2. Give them free samples, free 10 day trials, free, no risk 'pay me when you are satisfied' periods.
3. Give a FREE Seminar, but remember to give it plenty of advertising via postcard invitations, radio maybe, and don't forget that cable TV advertising can be very reasonably priced for local events.
4. Invite your existing base to give you referrals or introductions.
5. CROSS PROMOTIONS / Cross Endorsements: Find another product or service you believe in, and offer to endorse them, in exchange for them endorsing your product.
6. Charity: On a regular basis give something away to a deserving charity, and do a press release about it.
7. Throw a party, pizza/hamburger/hot dogs or something of a picnic, where you invite others to tour your operation and learn more about you, while getting free food/refreshments.
