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Marketing Tips You Can Use Right Now ...

Use This Marketing Strategy ...

The first stage in developing an effective marketing strategy is to define who your customers are. The other things you need to know are:

  • who are your potential customers?
  • who are your lost customers?
  • what is needed to convert potential customers into actual customers.

The answer to this last point can be deducted if you can find out what basic customer-need you fulfil. Are these needs met by competitors? Or do they go unfulfilled? The answer to these questions indicates the direction that your marketing strategy should take.